Besides, once a prospect accepts your connection request, these notes automatically go to your inbox as conversation starters with your prospect. Most connection request messages won’t be personalized and will go out in the format that Linkedin has already created a template for – “Hi Jane, I’d like to add you to my professional network on LinkedIn.” Because it is an overused template, and people are fatigued by the same message, you will be rejected. ‘Add a note’ is an option to personalize your message when sending an ‘invite to connect’ with a prospect. The different types of sales messages you can send on LinkedIn LinkedIn Connection Requests – ‘Add a note’Ĭharacter limit: 300, including characters, numbers, and spaces. Avoid words like “first-class, most innovative, turbocharged, best, and smartest,” says Dina Calakovic, co-founder of Authority Marketing, in one of her LinkedIn posts on building a profile on the platform. Pro Tip: Resist the urge to add superlatives into your writing mindlessly. Since most sales outreach is often done via faceless messaging like cold emails, or cold calls, humanizing your messages sets you apart. Stick to the most important highlights of your sales career.Īll of these bits of information showcase your profile as credible and human. So if you’re showcasing yourself, keep it short. We suggest keeping this short to about 100 – 150 words simply because prospects won’t be motivated enough to read paragraphs of information without an incentive. Call to Action – How to get in touch with you.Company – One or two paragraphs about what solutions you offer, and how they’ve solved industry or customer problems in the past.Background – One or two sentences summing up your career to date. ![]()
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